среда, 14 марта 2012 г.

In a quandary; Will firing talent and cutting costs help Q101 reverse dismal ratings?

On the eve of another dismal ratings report, alternative rockWKQX-FM (101.1) fired its afternoon and overnight personalities, andreplaced them by shuffling a few insiders.

Whether the move is the latest case of ill-advised cost-cutting(as cynics believe) or a shrewd redeployment of staff in response tochanging times, it underscores the quandary faced by owner EmmisCommunications.

Forced out last week were Todd Fooks, who used the name "Fook" asafternoon host, and James VanOsdol, veteran overnight host and oneof the city's most respected rock jocks.

How respected? As soon as word spread about his firing, Van Osdolwas grabbed by Bonneville International to …

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